Too Much Choice

In 1992 Bruce Springsteen wrote the song “57 Channels and Nothin’ On. Tonight as I was looking for something to watch on Netflix I was reminded of this song.

I was scanning through the Netflix Originals section and was having a tough time deciding. It was not for a lack of choice. There had to be almost 100 different things to choose from.

In fact, there are even websites now like netflixroulette.net that help you choose should you be having a difficult time. But even with this, I find myself endlessly spinning the wheel till I find something I like.

Maybe the problem is we have too much choice. While we like variety and choice it also seems to lead to indecision.

Baskin Robbins has 31 flavours of ice cream. David’s Tea has almost 150 different types of tea. And Starbucks – based on their menu – you can have 87,000 different possible combinations. This is simply mindboggling.

I remember visiting a restaurant once and on the menu was 4 different types of pizza. You could not make your own. There was no ordering the pepperoni, cheese and bacon – hold the bacon. No adding extra anything. Their theory was less was better and you came to appreciate the creations they had put together.

Would it be so bad to have only 4 or 5 types or ice cream or tea and not be able to make a Mocha and caramel syrup in a Cinnamon Dolce Latte?

There is a saying “keep it simple stupid” or KISS for short. Maybe it’s time to get back to the simpler things and go with the less is more motto. Till then I’ll be hitting the local Korean buffet this week which has over 100 dishes.