I have been fascinated by internet marketing (IM) for over 5 years. I have done a lot of reading in this space. Would I say I am an expert? No. But I would say that I know more than enough to be dangerous.

Originally when I first looked into IM it was with a view to “make money online”. I had dreams/hopes of being able to replace my current income and say goodbye to the 9 to 5 and say hello to the 4 hour work week.

As time progressed I bought a few IM courses here and there, but never took action, just digested the material. I would subscribe to the latest “guru’s” newsletter. Read their blog for a short time. And if they were really good comment on their posts.

Today I have unsubscribed from most. I still follow a few that don’t try to sell me something every minute. My reading in the IM space continues and in the back of my mind, I still dream of the 4 hour work week.

Reading the above it may be very obvious what the one missing ingredient is. I read/absorb the information, but I don’t take action. Or at the very least I take a little bit of action but give up quickly.

So why is this? I think there are a few reasons.

A good paying job. I live a good life, have little debt and am not hurting for money.

Lack of time. My job requires me to commute to work. 3 hours 5 days a week are spent either in a car or on a train. I get up at 5:30 and am home at 5:30. This does not leave a lot of time for other things.

Fear of the unknown. While I have learned a lot about IM over the years, it still scares me to put myself out there. I might not good at it. Or worse I will fail.

What is the real motivator? Is this something I really want to do or is it simply ends to a means? Replace my current income while doing less. There are many ways to do this and perhaps I am limiting myself to one avenue.

These are but a few reason, but things I believe have prevented me from taking action. I am sometimes left wondering if I had unlimited time to devote to this without any commitments, would I take action? It is a good question.

And so I continue to sit on the sidelines. I still try to learn new things in the IM space. I read blogs, do research, follow the odd guru, but have yet to take action.

Tomorrow I will take action.